The Times iconography
As a core component of The Times' digital offering, I developed a set of 100 icons to be used consistently across platforms. The icons were designed to be clear and universal, but with a unique touch of personality informed by The Times' brand.
Guidelines on usage explored visual 'grammar' and the icons' flexible role as both indicators (statements) and calls to action (verbs). Each icon was designed to be used alone or in the context of a button.