About me

An industrious and adaptable designer-developer-tinkerer, with a keen eye for detail and a passion for problem solving.

I have a solid background in design, and a technical head too. I’m open to projects ranging from UX/UI design to a full developmental build of a site from spec, when you’re in need of a front-end developer with a designer’s eye.

I’m a big advocate of prototyping and designing in the browser - I’m intrigued by the intersection of design and engineering and I’m always striving to bridge that gap between disciplines.

Recent experience

July 2015 - present

The Telegraph – Senior UI Designer
April 2015 - July 2015

BBC – UX Designer
May 2013 - April 2015

The Times – Digital Designer
March 2011 - May 2013


Hi there! I’m Rory Pickering, a freelance Interaction Designer and Developer based in London. Find me on Twitter, Instagram or LinkedIn, or drop me an email

The Times iconography

Identity, Iconography

As a core component of The Times' digital offering, I developed a set of 100 icons to be used consistently across platforms. The icons were designed to be clear and universal, but with a unique touch of personality informed by The Times' brand.

Guidelines on usage explored visual 'grammar' and the icons' flexible role as both indicators (statements) and calls to action (verbs). Each icon was designed to be used alone or in the context of a button.