About me

An industrious and adaptable designer-developer-tinkerer, with a keen eye for detail and a passion for problem solving.

I have a solid background in design, and a technical head too. I’m open to projects ranging from UX/UI design to a full developmental build of a site from spec, when you’re in need of a front-end developer with a designer’s eye.

I’m a big advocate of prototyping and designing in the browser - I’m intrigued by the intersection of design and engineering and I’m always striving to bridge that gap between disciplines.

Recent experience

July 2015 - present

The Telegraph – Senior UI Designer
April 2015 - July 2015

BBC – UX Designer
May 2013 - April 2015

The Times – Digital Designer
March 2011 - May 2013


Hi there! I’m Rory Pickering, a freelance Interaction Designer and Developer based in London. Find me on Twitter, Instagram or LinkedIn, or drop me an email

BBC GEL Responsive guidelines

Identity, Digital, Strategy

For a year I worked in collaboration with Al Jones on BBC’s GEL (Global Experience Language) developing responsive principles and guidelines, including typography, local navigation, and interaction patterns for sites and products across the BBC's digital portfolio.

I led an initiative to improve touch optimisation on the web, introducing a touch-first policy for design of all of our online offerings, including BBC News, Sport, Weather, iPlayer, iWonder and more.